Dell Technologies partnered with Opus Creative to develop competitive guides for their Latitude series of premium laptops. While these guides are traditionally useful tools for sales teams, we wanted to make them more than useful. We wanted to make them beautiful. So, for two years running, we’ve scouted the perfect locations (an industrial-chic modern house, then Portland’s Hoxton Hotel), crafted the perfect shots, and created competitive guides that are more look books than they are collateral. With lush, original photography and design worthy of a coffee table book, these catalogue-esque pieces feel as high-end as the devices they support.
