Young. Brash. In your face. With a multitude of user profiles and usages, there is no such thing as a stereotypical XPS user. To help bridge that inclusivity gap, the XPS team at Dell reached out to Opus Creative. Our challenge? Create content to support the launch of the MyDell app, a companion tool that helps new XPS owners discover everything there is to know about their machine. Straight out of the gates, we launched with a video that welcomed each and every XPS-er to the family.
