Earthy without feeling hippie. Modernity without austerity. GROH partnered with Opus Creative balance of these diametrically opposed aesthetics for their mushroom-based line of beauty products. The result? A visual identity that embodies a postmodern apothecary. We crafted an icon-driven design that’s equal parts rune and molecular diagram, to allow GROH to communicate with scientific precision, while nodding to ancient medicines. For purposes both practical and pretty, we leaned on the timeless elegance of brown glass to bounce back potentially harmful ultraviolet rays that could damage the efficacy of the products. Then we chose a warm, organic color palette, compelling macro-photography of nature, and bold, no-frills packaging to position GROH for growth (and buyout) in an emerging bioscience-beauty product market.
