When Redhook Brewing Company came to Opus Creative to redesign their website – and attract a whole new generation of beer drinkers – we had our work cut out for us. What we really needed to do was break down the stigma of Redhook as a stodgy throwback and build them up as craft brewing innovators. So we started with the basics–Redhook’s brand colors and typography–and went from there. We created a site that was clean, quick, and got the message to the masses faster than you can say Cascade hops. And because the craft brew world changes as quickly as you can replace a keg, we gave them powerful control over their content through an intuitive content management system.
