When a product’s audience is differentiated by different learning styles, you need a creative communication strategy that speaks to left and right-brained individuals in a singular voice. Sounds like a tall order. But when Siemens came to Opus Creative asking for strategy and creative to launch their new Software as a Service offering, we cracked the nut with a teaser campaign split down the middle. First, we crafted the scripts. Then, we cut two options for each. One using abstract metaphors and dramatic visuals. The other focused on tried and true industry images. The result? Whatever channel we ran in, we had a version of the video that was right for the audience.
