B2B Channel Marketing
Opus Creative takes a strategic approach to channel marketing. Each client engagement results in the delivery of unique practical tactics.
Channel marketing thrives when you employ a strategic approach that focuses on end customer need-states rather than specific products.
We identify pain points and key messages that are threaded through interconnected assets. The messaging gains scale when it is customized and multiplied across partners.
Once these assets are created they can be distributed and reused across numerous platforms and customized in various different scenarios for the defined audience.
The end goal? To build trust, drive brand affinity, increase brand awareness and ultimately, set new sales records.