When you are a hotel, you have to have lots of everything. And when that hotel is hospitality giant Hilton, you have even more lots of everything: towels, bedsheets, ice machines, room keys … and emails. When it came time for Hilton to tackle their ever-growing volume of email and digital records, they contracted Opus to help communicate a corporate-wide internal behavior change initiative. We were more than happy to help them put everything in its right place.
NIKE INTELLECTUAL PROPERTY
There are good ideas that launch companies, there are great ideas that propel companies, and hell, there are even terrible ideas that can propel business into the financial stratosphere. One thing that binds those ideas together is the value and protection of their Intellectual Property (IP). Nike recognizes this. Opus was asked to develop assets—infographics and videos—to make sure that Nike designers and innovators take the proper steps to protect Nike's IP.
When Nike calls us up, we always bring something major. For this retailer-specific baseball campaign, we developed and executed an authentic position—from headline and copywriting to photo concepting and direction—for the exclusive Swingman line.