Dell Technologies World Website
Dell Technologies World.
An urgent site and communications redesign and deployment. How urgent you ask? Scroll down and see.
When we kicked off on the 8th of December for a mid-January launch, we knew the breakneck project would have some variables—turns out our variables grew variables. Rename, rebrand, redesign, relaunch.
We had moved from fresh design comps, through rapid rounds of approval into development on an entirely new-to-us platform. A tech titan's flagship event site was renamed, reimagined and relaunched in a timeline that conveniently included two weeks of holiday break.