NIKE – Security Videos
We helped Nike create a suite of campaign assets, including these quick-hit videos promoting security awareness.
When you are the world's largest shoe company, you've got a target on your back for crooks, creeps and criminals.
Nike approached Opus for help internally marketing a new suite of security training modules.
Our biggest challenge? Cutting through layers of sport-centric visual chatter to get Nike employees to click-through.
Rather than putting the audience to sleep with a two-minute corporate talking head video, we proposed creating a series of seven shorts.
The outcome? The whimsical videos and single-page companion guides are driving folks to the training modules in record numbers.
Not since Paul Blart Mall Cop has security been more entertaining.