Opus Creative takes a unique strategic approach for channel marketing, we believe each engagement should result in the delivery of practical tactics.
Channel marketing requires an overall strategic approach that focuses on end customer need-states rather than a specific product.
We identify pain points and key messages that can be threaded through interconnected assets. The messaging gains scale when it is multiplied across partners and customized for OEMs.
Once these assets are created they can be distributed and reused across numerous platforms and in various different scenarios to the defined audience.
The end goal? To drive awareness and/or increase profit margin for the brand.