Few industries are more important right now than healthcare and technology.

That’s why several clients reached out to Opus Creative during the first few months of the COVID-19 pandemic with requests for content that speaks to our new, remote reality.

Safety in healthcare. Seamless tech manageability. Work from anywhere. All had differing core messages with a common theme: We’re in this together.

Dell Unite in Healthcare

Opus Creative was busy booking actors and shoot locations in preparation for a healthcare-centered video highlighting Dell / Intel Unite technology. Then the initial lockdown was announced in mid-March 2020.

Change of plans. Change of script.

The video’s logistics changed dramatically, and instead leveraged iconography, animations and a renewed focus on remote patient consults.

Intel vPro and Logically Case Study

Managed Service Providers could be viewed as unsung heroes of the pandemic.

Accustomed to servicing office workers, MSPs had to quickly transition to managing IT for clients working from their homes. Fortunately, the Intel vPro platform allows MSPs to remotely manage endpoints across the nation.

One of those MSPs, Logically, helped bring business continuity for all of their customers, which include essential workers in healthcare, education and non-profits.

Remote Workforce Influencer Kits

There isn’t a playbook for navigating a global pandemic. When 88% of the workforce suddenly begins working from home, there are bound to be problems.

Opus Creative helped Intel and several of their OEM partners generate Remote Workforce Influencer Kits with key content to help workers identify technologies, security measures, collaboration methods and more.

The kits were co-branded with three major tech OEMs – Dell, Lenovo and HP – and leveraged Intel technologies, including Thunderbolt and the Intel vPro platform. Each kit was differentiated with content, voice and design. Alongside the informational documents, we created email templates and social snackables to help spread the word.