Lets face it, rules are rules. And when you play the game like Nike does, you better make damn sure everybody knows 'em. We had the chance to help Nike drop some knowledge on their peeps, creating a suite of campaign assets—including these quick-hit videos—for Keep It Tight 2.0, an internal initiative promoting security awareness of all kinds.
The film industry can be a tough one; celluloid may be nearly extinct, but its modern-day cousin "data" is alive and proliferating like a digital rabbit. The challenge of storing and accessing all this data nearly brought Hollywood studios to their knees. That is until OPEN Drives emerged on the scene. A technological savior.
Opus was excited to be able to help OPEN Drives tell their story of partnership and innovation in this two-minute spot. (Working with House of Cards footage was the icing on the cake.)
Opus’ long-running presence at Autodesk University continues. Watch as aspiration and perspiration collide with technology in this short video we created to warm up the crowd ahead of one of our tech client’s keynote address. When it’s over, we dare you not to lace up your running shoes and hit the trail. Go ahead, click play. Just warn your coworkers to get out of your way.
If tablets are minnows in the personal computing food chain, workstations are great white sharks. Showcasing the latest Lenovo P-series machines in a dramatic architecture and design setting, Lenovo and partners worked with Opus to create a video that makes a powerful case for refresh.
When Nike calls us up, we always bring something major. For this retailer-specific baseball campaign, we developed and executed an authentic position—from headline and copywriting to photo concepting and direction—for the exclusive Swingman line.
When you want consumers to “replace their laptops”, commercial awareness alone is rarely enough. Opus stepped in and developed this animated short to help educate salespeople about the features and benefits of the new Surface Pro 3 with Intel Inside.
To quote the inimitable Woody Harrelson in Natural Born Killers, “It’s beef, lady. 50 pounds of beef.” Yeah, we felt pretty much the same way when our next-door neighbors approached us for help updating a brand identity nearly 125 years in the making. In a style ranging from whimsical (making meat out of meat) to workhorse (Futura Bold anyone?), Opus helped SP Provisions out with truck wraps, logos, packaging, brochures and even an updated web presence.
One of our large technology clients enlisted Opus' help in kicking off AU in style. Using the visual language of childhood dreams turned pro, this video warmed up audiences at the 2013 Autodesk University in Las Vegas.
Kelly girls are fine and good, if you're hiring people to run the soda counter at Woolworths; however, if hiring the best and brightest creative talent in the industry is the goal, you're going to need the services of PACT Creative Staffing. Steeped in imagery evoking childhood pinky swears and merit badges, Opus deftly translated the PACT brand vision from cocktail napkin to fully realized brand identity and website in a few short weeks.
Playful. Portland. Pixlr. A balance of on-screen demo and visual story, Opus concepted and produced a consumer-facing video for Autodesk that whimsically showed the breadth of their Pixlr portfolio.
We concepted, scripted and produced a series of four videos to help position Autodesk 360, inspiring customers to learn more about Autodesk’s cloud-based platform and service offerings. The video topics included an Autodesk 360 Overview, Anytime, Anywhere Access and Mobility, Power of Infinite Computing and Collaboration.
These videos will be used on the Autodesk 360 hub website and as a more universal sales tool – in presentations, in the field and online.
When one of the largest high-tech trade groups in the Silicon Forest needed a brand overhaul, Opus was asked to deliver. We developed an identity rooted in the people of the Pacific Northwest rather than in predictable bits-and-bytes. With thick lines and and an assertive color palette, you can find TAO's new face at home on lapel pins, emblazoned on banners, or anchoring their bi-weekly communications.
Opus was tasked with developing a delivery vehicle for Nike's global Direct to Retailer communication strategy. Functioning as information hubs for thousands of Nike employees in hundreds of stores around the world, we designed an imposing 3x4 foot communication board using silkscreened aluminum, gator clips and reclaimed bleacher wood. Offices have their water coolers and cops have their doughnut shops. And now Nike has its locker rooms.
Sure we love chugging champagne, but we aren't afraid of digging ditches either. When Nike needs a partner to get down and dirty kicking out hundreds of partner assets, Opus is ready to help. This is a small sampling of the takedowns that we routinely button up and deliver for our friends behind the berm.
Nike employees make email. A lot of email. So much email in fact that they needed a corporate communication effort to quell the tide. From logos and brochures to posters and websites, we put a creative spin on the whole initiative, developing an on-brand campaign that was designed to educate and inspire.
Autodesk's Socialcam app is the premier choice for high-touch interaction between brands and their consumers. We created a vibrant video that highlighted the power of mobile and showcased the engagement of the Socialcam community, namely for an audience of savvy advertisers.
We concepted and animated a series of 12 short feature-based videos for use in the social space to promote new AutoCAD features. These videos were designed to entertain and engage promoting a single feature of AutoCAD such as sketching, rendering, mobility, collaboration and 3D modeling.
We were honored to have the opportunity to refresh the brand identity of a truly great non-profit, GreatNonprofits. An amazing brand and site that helps connect individuals to the charitable organizations that matter most to them, we updated their tired star logo with a clever and communicative take on their ratings system coupled with clean typography and some simple color consolidation. This was one of those projects that makes us damn glad we do what we do.
Sometimes the one-size-fits-all approach doesn't work. Case in point, globalized packaging that strives to serve a half dozen languages at the same time. When it came time to improve sales through localization, Wacom came to Opus for a quick fix. Our solution? English language violators that highlighted use-cases and offered clear segmentation across the brand.
The new law of the land in technology communication? Speeds and feeds equal bores and snores. Opus helps our technology clients visualize their data for more compelling presentations, in sociable sizes ranging from snack to full blown buffet.
Interactive playbooks and brochures, theming and messaging documents, and more. Opus Creative provides updates to Autodesk's Subscription sales and marketing assets. An ongoing content and visual maintenance program that ensures Subscription assets are up to date on Autodesk's global Digital Asset Manager.
Proud to be loud. Opus Creative led the concept and design efforts for the Autodesk 360 Lounge at Autodesk University 2012. From the enormous interactive infographic signage that reinforced the Opus-developed Amplify theme, all the way down to branded giveaways and tabletop signage. Our presence at AU was felt just as loudly as our satisfied client's.
Some startups kick ass, and some startups are for people that kick ass. Opus was glad to find ourselves in the position of working with the latter. We sat down with RYU to hone their brand and creative strategy, to capture the samurai-infused RYU story and help lay claim to their position in the emerging Mixed Martial Arts and athletic training market. Our expertise in catalog creation, brand voicing and photography helped a fledgling athletic brand get in the ring.