Creating a global campaign, then witnessing increased adoption & usage.

Attract, inspire & inform Autodesk customers about a new way to work.

// Launch strategy & campaign

marketing plan

// Social strategy & plan

// Theme, messaging & hero imagery

design

// Dozens of campaign drivers:

videos, display, direct mail,

email, web, infographic

// Event experiences: space design,

content, kiosk, signage, swag

// Awareness created for Autodesk

cloud services with product

end-users

// Increased end-user adoption of the

cloud services

// Conversations created in the social

channels

// Repeat usage of subscription cloud

services

Building an island campaign, then exceeding goals by 173%.

Increase email signup & promote
Outrigger's Maui properties.

// Theme based on profound traveler

moments

// Messaging linking properties to

experiences & activities

// Campaign landing page

// Source photography

// Campaign drivers: motion

graphics, display ads, email,

social copy blocks

// 173% of initial goal for net new

emails

// Exceeded marketing goals less

than halfway through the

campaign

// Reached over 1 million inboxes

// Generated bookings &

associating revenue

Using video as a campaign hub & surpassing quarterly goals in 3 weeks.

Reimagining the way a company promotes its technology (make it fun).

// Video series concept & production

// Flash landing page and branded

YouTube channel

// Social media campaign

// Event materials: show guides,

t-shirts, hats, url cards,

sandwich boards

// Partner marketing emails

// Print ads

// Created a fresh way to reach &

educate customers & promote

technology

// Surpassed initial quarterly

metrics in 3 weeks

// Press coverage including b2b

online, smb nation & msp mentor.

One article written 6 months

after the campaign launched.

Building 3 social campaigns & generating millions in revenue.

Increase followers, promote new planes & routes while generating revenue.

// Campaign landing page including

social integration

// Facebook & Twitter page designs

// Video production

// Print collateral for launch

events

// AMA Hawaii Award: best marketing

of a new product or service

// Over 321,000 entries across 3

campaigns

// Doubled Facebook followers in

3 weeks (doubled again

in 4 weeks)

// Increased Twitter followers by 40%

// 4,266 Facebook comments, 15,646

tweets, 26,198 video views