We reflect on the major differences between demand gen efforts for physical and digital events.
Effective UX is reliant on how it’s received by actual users. Iteration and user testing is key.
Create sales enablement content in bite-sized pieces to increase engagement, adoption, and sales revenue.
The events industry will parallel the travel industry. But that doesn’t mean events will completely disappear.
The world changed in March 2020. Opus Creative helped several clients speak to it through videos and content.
Since Opus Creative and Intel have been partners for 20 years, it’s always fun to go back and review old and outdated projects.
Creative A/B testing increases metrics for marketing campaigns. But knowing what and when to test requires as much finesse as the content creation itself.
Be honest with yourself and your attendees. It will manage expectations and build brand equity.
15,000 people need compelling reasons to attend Dell Technologies World. That process is what Opus Creative fondly refers to as “attendee acquisition.”
The best, most creative email in the world is useless if it’s not being sent to the right people.
Subject line testing should be applied on every email send to maximize open rate. The subject lines should be broadly different to determine what message resonates best with your audience.
Using A/B testing takes personal preference out of the equation, drives metrics, and maximizes campaign initiatives.
Increase registrations and retention rates through calendar- related CTAs.